Case Study: Tailored analysis

Defence client success story

Tailored reputational threats and online sentiment monitoring for a UK defence company


Client overview

A leading UK defence company faced significant threats from activist groups targeting their operations, executives, and overall reputation. Negative sentiment was proliferating online, and the client relied on Sibylline to identify and report on the most pressing threats.


Challenges

  • Lack of monitoring: The client had not been tracking online activities related to their brand.
  • Hybrid disruption techniques: Activist groups employed a combination of tactics to disrupt the client’s operations and reputation.

Our approach

Sibylline prepared a bespoke briefing focusing on the most dangerous threats and providing a clear analysis of potential repercussions and mitigation measures. Our approach included:

  • OSINT monitoring: Tailored social media and open-source intelligence (OSINT) monitoring briefs to provide a realistic assessment of existing threats.
  • Network analysis: Understanding the connections between activist groups and the commonalities in their tactics.
  • Tripwire services: Monitoring impending physical activist events, such as targeting the client’s Annual General Meeting (AGM), and direct threats against executives and operations.

Outcome

  • Detailed threat insights: Sibylline’s bespoke briefing provided the client with comprehensive information on key trends within the activist community and their potential impacts.
  • Actionable intelligence: The tailored social media and OSINT monitoring briefs enabled the client to assess threats realistically and develop a robust response system.
  • Extensive threat coverage: Network analysis and tripwire services ensured thorough threat coverage, addressing both online and physical dimensions.
  • Consolidated response system: The client leveraged the intelligence gathered by Sibylline to strengthen their response mechanisms effectively.

Conclusion

Sibylline’s tailored monitoring and analysis services empowered the UK defence company to navigate complex threats from activist groups, ensuring a comprehensive and proactive approach to safeguarding their operations and reputation. This case underscores the importance of specialised intelligence in managing reputational risks and responding to hybrid disruption techniques effectively.